Building a Brand is a blog following the company Overgaard & Dyrman’s development and growth. From the thought of creating a new brand appeared in the heads of two fellow students until the first collection of furniture and further into the future.
We will get around the first prototype, thoughts about running a business, getting zapped when working in a henhouse, considerations about who you want to be, everyday frustration, endless pride and selling the first chair.
This blog, Building a Brand, is run by an outsider – me, Louise. I don’t have any stakes in Overgaard & Dyrman, and Jasper and Christian – the guys behind the brand – do not decide what to post and what not to post on this blog.
This blog is my project. I am the one following these boys’ journey from the first baby steps till what I expect to be a grand story. It will be my eyes watching and observing, and my words passing on stories from the world of entrepreneurs and dreamers and the adventure of these two craftsmen’s hope of making it big.
You will find Overgaard & Dyrman’s website at oand.dk.