Monthly Archives

June 2015


Production – a question of proximity and nerdiness

June 29, 2015


At first the guys thought about handling the production in the traditional way where the designer collaborates with a manufacturer.

”But when you are producing things with the quality and the level of details that we do, good communication and a trust between designer and manufacturer is vital. We believe, also based on experience we’ve had with China and India, that proximity is necessary to make quality.”

So Christian and Jasper produce their own furniture.

Of course some of the components are made by subsuppliers. But the point is that the guys don’t force their design to fit some existing production facilities. It’s a question of what they need to create their design, rather than what is available to create design from. This is also why they had to invent a range of tools and moulds by themselves. In order to make the components they needed, they had to create tools that could make those components.

“A designer’s freedom is quickly limited by the height, width and thickness of the foam, the limitations of bending wire parts and other things based on how things are now at this very moment. But that’s is not what we want.”

Christian and Jasper want to be in it. In the design and in the process. They want to follow and understand the process instead of being left with an idea that you have to just hope that a craftsman can turn into reality. Pretty much like in the case of the upholstery back at the very beginning.

Besides all this, at the end of the day this is also what gives the guys a kick. Where they turn into craft-geeks.

“We just flat out love the crafts part. Sitting around with materials, shaping and experimenting and then all of sudden you have created something. Not everyone gets to experience that. Everyone loves to see things being brought to life, but not everyone has the pleasure of actually doing it yourself.”

Looking back

The decision to create a company

June 22, 2015


By now (in the timeline) one and a half or two years have gone by, since Christian and Jasper graduated. They are in each their part of the country and have good and well-paid jobs.

But they’re not satisfied. They’re not fulfilled.

And a decision is made: They create their own company.

In November 2012 they cut down their regular jobs to half time jobs.

”It’s definitely a luxury to be able to do that. But I guess out companies knew that the alternative was that we were going to leave.”

After three months the urge to create something on their own is getting more and more explicit. Work starts to become something that needs to get done.

”It just doesn’t work to feel that way. Not for us and not for our workplaces,” says Jasper.

It wasn’t about the job or the workplace, however. Jasper tells me, he doesn’t think he would be able to find a better place to work in terms of creativity and the approach to design.

“But the feeling of something missing in my life couldn’t be solved by finding another job. The job was almost perfect. But it didn’t make the longing of creating something by myself go away. I missed following the product from the first sketch to the final product – without ever having to compromise.”

For Christian it was bit different. He wasn’t really happy at his job. His tasks weren’t within his area of interest. But that wasn’t what bothered him the most.

“I had a lot of responsibility, but no authority. That doesn’t work for me. For me it’s not about having a company or not, it’s about being able to control and structure your day and tasks. Creating our own company was a possibility for me to get responsibility and authority in order to make things happen.”

At February 2013 the guys quit their jobs.